Privacy Policy

Last Updated: March 2025

NOTE: Local GTM adheres to this Privacy Policy as restated herein.

1. Overview

Local GTM respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes how we collect and use information when you visit our website or use our platform as described in the Terms of Service.

Reading this Privacy Policy helps you understand how your personal information will be handled. If you disagree, you should not use the Platform. By accessing or using our services, you agree to this policy. Local GTM may change this Privacy Policy at any time, at its discretion. Continued use after changes constitutes acceptance.

This Privacy Policy is governed by the Local GTM Terms of Service.

2. Types of Information We Collect

We collect two categories of information:

  • Personal Information: Data that identifies you personally, such as your name, email address, employer, job title, department, and telephone number
  • Non-Personal Information: Data about you that does not specifically identify you

How We Collect Information

Directly from you: When you subscribe, create an account, make a purchase, or request information, we may request your name, contact details, billing, shipping, and communication information. Appointments, events, or other interactions may yield similar information. You are responsible for having authority to share others' personal information with us.

From third parties: We may obtain information through partners, vendors, suppliers, and other third parties including advertising companies, data vendors, social media platforms, and research partners. We take steps to confirm consent or legal permission for disclosure. Partners may co-create datasets for improving the Platform and developing new capabilities.

Automatically: Information is collected through browsing via cookies, pixel tags, and similar technologies. See Section 7 (Cookies and Tracking Technologies) for additional detail.

3. How We Use Personal Information

Functionality and Development

We use your information to provide, offer, and personalize our Platform and Services. IP addresses enable device communication and network connectivity. Business purposes include data analysis for testing, modification, improvement, and new product development. We do NOT retain Personal Information to develop, improve, or train generalized artificial intelligence or machine learning models.

Customer Support and Reporting

We use your information to provide updates, check proper operation, analyze performance, and improve maintenance. Customer support relies on information you provide. We may verify promotional eligibility.

Business Operations

We use your information for business operations including accounting, auditing, billing, and collection. We monitor for crime and fraud, protect legal rights, and fulfill contractual obligations. We may send marketing and sales communications per your preferences.

Communication

We use your contact information to send messages, provide Services, respond to requests, provide security alerts, and send marketing materials per your preferences. Surveys and research may require voluntary participation with additional notices.

Advertising and Marketing

We may combine information to enable personalized content and study advertising effectiveness. Device location use depends on your device settings; denial may limit certain personalized Services.

Statistical Improvement

We use Platform statistics to create traffic reports helping us understand and respond to user needs.

Legal Basis (EEA and United Kingdom)

We collect information where consent exists, contract performance is necessary, a legal obligation applies, or legitimate interests exist (administrative purposes, direct marketing, development, fraud prevention, security) without overriding your data protection interests.

Retention

Personal Information is retained only as reasonably necessary, considering the amount, nature, sensitivity, risks of unauthorized use, purposes, and legal requirements. Longer retention may occur during complaints or litigation. Anonymized data may be used indefinitely without notice.

4. How We Protect Your Information

The Platform is designed to provide reasonable and appropriate administrative, technical, and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use, or disclosure.

Our suppliers and vendors are required to apply similar protections when accessing shared Personal Information.

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who perform services on our behalf, such as:

  • Payment processing (Stripe)
  • Email delivery
  • Analytics services
  • Cloud hosting
  • Lead generation and enrichment services

5.2 Legal Requirements

We may disclose information if required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, investigate fraud, or ensure the safety of others.

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.4 With Your Consent

We may share information with third parties when you give us explicit consent to do so.

6. Your Rights and Choices

6.1 Account Information

You can review, update, or delete your account information at any time through your account settings.

6.2 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any email or adjusting your notification preferences.

6.3 Cookies

Most web browsers accept cookies by default. You can set your browser to refuse cookies or alert you when cookies are being sent.

6.4 Data Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to or restrict certain processing
  • Data portability

To exercise these rights, please contact us using the Contact Us form on our website.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Understand how you use our service
  • Analyze traffic and trends
  • Deliver relevant content

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Preference Cookies: Remember your settings and preferences

8. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our service, you consent to the processing, transfer, and storage of information in the United States and other countries.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect
  • The right to request deletion of your personal information
  • The right to opt out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your rights

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us using the Contact Us form on our website.

By using Local GTM, you acknowledge that you have read and understood this Privacy Policy.