Privacy Policy

Last Updated: January 2025

Local GTM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

1.1 Personal Information

When you register for an account or use our services, we may collect:

  • Account Information: Name, email address, password, and profile details
  • Payment Information: Billing address, payment method details (processed securely by our payment processor)
  • Business Information: Company name, industry, location, and business preferences
  • Communication Data: Messages you send us and support requests

1.2 Automatically Collected Information

When you access our service, we automatically collect:

  • Device Information: Browser type, operating system, device identifiers
  • Usage Data: Pages visited, features used, search queries, and interaction patterns
  • Log Data: IP address, access times, and referring URLs
  • Cookies and Tracking: Information collected through cookies and similar technologies

1.3 Lead and Search Data

We collect information about your lead searches, saved filters, and alert preferences to personalize your experience.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send you technical notices, updates, and support messages
  • Respond to your comments, questions, and customer service requests
  • Personalize your experience and deliver relevant leads
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent or unauthorized activities
  • Comply with legal obligations

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors who perform services on our behalf, such as:

  • Payment processing (Stripe)
  • Email delivery
  • Analytics services
  • Cloud hosting

3.2 Legal Requirements

We may disclose information if required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights or the safety of others.

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.4 With Your Consent

We may share information with third parties when you give us explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure data storage practices

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We may also retain information to:

  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements
  • Support business operations

When your account is deleted, we will delete or anonymize your personal information within 30 days, unless retention is required by law.

6. Your Rights and Choices

6.1 Account Information

You can review, update, or delete your account information at any time through your account settings.

6.2 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any email or adjusting your notification preferences.

6.3 Cookies

Most web browsers accept cookies by default. You can set your browser to refuse cookies or alert you when cookies are being sent.

6.4 Data Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to or restrict certain processing
  • Data portability

To exercise these rights, please contact us using the Contact Us form on our website.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Understand how you use our service
  • Analyze traffic and trends
  • Deliver relevant content

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Preference Cookies: Remember your settings and preferences

8. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our service, you consent to such transfers.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect
  • The right to request deletion of your personal information
  • The right to opt out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your rights

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us using the Contact Us form on our website.

By using Local GTM, you acknowledge that you have read and understood this Privacy Policy.